LEO Esports - Brand Book
Company
Lunds Esports Organization
Tools
Affinity Designer
Description
For LEO Esports, Lund esports organization, I developed a comprehensive brand book aimed at refining and professionalizing their visual identity. This project involved revisiting key aspects of the branding, including the color palette, typeface, and overall design elements, to ensure consistency and clarity across all platforms.
This brand book serves as a foundational guide, allowing LEO Esports to easily apply the updated visual identity to various assets such as social media, promotional materials, and merchandise.
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